Our Mission: To help enrich lives by investing our creative marketing skills in businesses that matter.
“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.”
- Woodrow Wilson
What is our Niche?
Despite our name and using them in marketing initiatives from time to time (wink, wink), we describe our niche beyond that of our furry companions.
As defined by Entrepreneur, niche marketing is a portion of a market that you’ve identified as having some special characteristic and that’s worth marketing.
SO, what is our niche market?
There are a few markets that we really enjoy working because they all have the special characteristic of enriching lives in one way or another. Whether it’s enjoying the outdoors, good drinks and food or bettering lives through care and support, they are enriching life. And THAT is definitely worth marketing to us.
It can arguably be said that most companies or organizations enrich lives in some way by the product or services they provide. But we’re not talking about how a toothpaste enhances the whitening of your teeth or how plastics make it possible. We’re talking about enjoying the view from your stand-up paddle board, while peacefully floating down the river that local peeps are working hard to keep clean. And then sharing your venture with a few friends over a couple brews from a regional brewery.