Logo development process
Logo development begins with questions, and the client answers delivered begin to define how our the Brandmark will be rendered.
The logo design process then proceeds to pencil and paper, not on the computer. Initial thumbnails are sketched and presented to the clients either via email or in person.
Those 'favorited' thumbnail sketches are then vectorized and rendered in a digital format. Black and white versions of the logo are developed first.
Once the form of the logo is finalized color may be added. Color variations are presented to the client based on communication with the client.
During the digital process an accompanying font is chosen to mesh with the emblem or pictoral mark and create the logotype for the business or product.
Check out the our blog post, "<Insert Logo Here>"